Home  \  Authors  \  Authors  \  Roni Ganor  \ 

Advertisement Dog

Roni Ganor
AGE: 8-11

Tutti is a dog who looks remarkably like a floor mop. His best friends are his owner, nine-year old Roee, and a cat named Sami. The three communicate effortlessly in their own language.
Roee is somewhat lonely and bored. It is the summer vacation and his mother is always preoccupied with her work. So when Roee sees an advertisement in the newspaper seeking a dog to star in a TV commercial for dog food, he decides to apply. The country's most illustrious dogs apply for the job, but mop-like Tutti has a charm all of his own and he is hired. However, all of the advertising agency's well-laid plans go topsy-turvy when Tutti turns his nose up at the dog food. He actually prefers cat food.
Not to be daunted, Roee rises to the occasion and suggests an alternative script which everyone accepts, even the reluctant cat Sami. Overnight, Tutti and Roee become TV stars. But they are soon forgotten, much to Roee's chagrin. Roee's mother finally becomes aware of her son's loneliness and agrees to take him and Tutti on an exciting all-night excursion. In general, things seem to be looking up – Roee's mother ends up giving him more attention and Tutti is offered another commercial. Life isn't so bad after all.

Illustrations: Noam Nadav

Ganor Advertisement Dog
Title Advertisement Dog
Author’s Last Name Ganor
Author's First Name Roni
Genre children
Publisher (Hebrew) Hakibbutz Hameuchad
Year of Publication (Hebrew) 1997
No. Pages 60 pp.
Book title - Hebrew (phonetic) Tuti Kelev Pirsomot]
Representation Represented by ITHL


Congratulations to Zeruya Shalev and Shifra Horn for receiving the 2017 Adei Wizo Prize.

Ayelet Gundar-Goshen's "Waking Lions" is longlisted for the 2018 International Dublin Literary Award
Ayelet Gundar-Goshen's "Waking Lions" is longlisted for the 2018 International Dublin Literary Award! The books on the longlist are selected by 400 libraries worldwide. Titles are nominated on the basis of ‘high literary merit’ as determined by the nominating library.
The second edition of the Letters of Israel festival will take place in Paris from September 8 to 18, 2017
After the success of its first edition, the Lettres d'Israël festival is gaining momentum, with an enriched program: meetings, conversations, readings , Theater, major authors and discoveries. Zeruya Shalev, Orly Castel-bloom, Ayelet Gundar-Goshen, Iris Argaman, and many more will participate. Click here for the full program:
Call for application: Artists in Residence Programme in Austria. Please note the deadline: September 18th, 2017.
In co-operation with KulturKontakt Austria, the Austrian Federal Chancellery makes available 50 residencies to visual artists / art photographers / composers / video and media artists / writers / literary translators and arts and cultural educators in Vienna and Salzburg for the year 2018. For more details:
Yizhak Mayer: "Meet the Author" Event
Ambassador Yizhak Mayer, author of the moving book “Silent Letter” will hold a “meet the author” event in Netanya. For further info about the event: And for more details about the title click here:
ITHL director on Grossman's win
"Grossman winning is not only his own achievement, but the achievement of the Hebrew literature as a whole", - Nilli Cohen on the first Hebrew author to receive Man Booker International Prize. Click here for the full article in Hebrew.
Chana Bloch dies at 77
Chana Bloch, a revered poet and translator from Hebrew and Yiddish, has sadly passed away earlier this month. Among her many remarkable achievements is the wonderful translation of a collection of poems by Dahlia Ravikovitch​ (W. W. Norton & Company). Chana will be greatly missed.
Yitzchak Mayer's personal website goes live
English edition of Yitzchak Mayer's amazing "Silent Letter" is about to come out with Mosaic Press. Learn more about the author's incredible life story on his brand new website.
Dayan on feminism and writing
Following the release of "Transitions" in English, Yael Dayan talks to Lilith Magazine about her past aspirations and present pursuits. Click here to read the full interview.
Gundar-Goshen's Op-Ed for Time
To mark the US publication of "Waking Lions" Ayelet Gundar-Goshen talks about the refugee crisis, internal walls and people behind them in the op-ed for Time. Click here to read the article.
MHL - New webzine starting soon!