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Taking the Trend

Orly Castel-Bloom
In this original social satire, written in stand-up comedy style, Orly Castel-Bloom strikes out right and left and pokes fun at the rapidly changing fashions in our postmodern life. The trends that the narrator and her friends get caught up in are often global, though some seem to be distinctly Israeli, such as volunteering to travel in search of lost persons, or even simply to get lost somewhere. Some trends are pleasant, some extremely unpleasant, but all are affected and meaningless. What is a trend, wonders the narrator, if not a substitute for the urge to wander in search of adventure? In the past, people wandered from place to place, whereas today the trend carries them from one thing to another. Emptiness? Maybe, but at least it makes you feel that you belong, you’re a part of things.
One of the trends that the narrator cannot stop is that of the petroleum-eating giraffes, a mutation of the standard animal. She is selected to bring a thousand of these novel giraffes to the charming prince of Abu Dhabi. She travels to the desert principality and meets its ruler. She passes the test with flying colors, but does not lose interest in the pygmy giraffes, and even flies to the remote, scarcely-known Solid Islands, to meet the ailing Roy Macintosh, who dropped everything to study the small giraffes. He dies while she is on the islands, but never mind – "Tomorrow there's sure to be another trend. What else can tomorrow bring if not a new trend?"

Beyond being clever and making fine distinctions, this book has an aura of originality and uncompromising individualism that are found only in true artists.

This is a clever book whose parodic strength derives from its impossible ventures…It is an essay against vulgarity, pigheadedness, dulling of the senses... Taking the Trend is a glittering showcase for [Castel-Bloom's] linguistic musicality and virtuousity.
Yedioth Ahronoth

Castel-Bl Taking the Trend
Title Taking the Trend
Author’s Last Name Castel-Bloom
Author's First Name Orly
Genre novel
Publisher (Hebrew) Keter
Year of Publication (Hebrew) 1998
No. Pages 204 pp.
Book title - Hebrew (phonetic) Ha-Sefer He-Chadash Shel Orly Castel-Bloom
Representation Represented by ITHL


The second edition of the Letters of Israel festival will take place in Paris from September 8 to 18, 2017
After the success of its first edition, the Lettres d'Israël festival is gaining momentum, with an enriched program: meetings, conversations, readings , Theater, major authors and discoveries. Zeruya Shalev, Orly Castel-bloom, Ayelet Gundar-Goshen, Iris Argaman, and many more will participate. Click here for the full program:
Call for application: Artists in Residence Programme in Austria. Please note the deadline: September 18th, 2017.
In co-operation with KulturKontakt Austria, the Austrian Federal Chancellery makes available 50 residencies to visual artists / art photographers / composers / video and media artists / writers / literary translators and arts and cultural educators in Vienna and Salzburg for the year 2018. For more details:
Yizhak Mayer: "Meet the Author" Event
Ambassador Yizhak Mayer, author of the moving book “Silent Letter” will hold a “meet the author” event in Netanya. For further info about the event: And for more details about the title click here:
ITHL director on Grossman's win
"Grossman winning is not only his own achievement, but the achievement of the Hebrew literature as a whole", - Nilli Cohen on the first Hebrew author to receive Man Booker International Prize. Click here for the full article in Hebrew.
Chana Bloch dies at 77
Chana Bloch, a revered poet and translator from Hebrew and Yiddish, has sadly passed away earlier this month. Among her many remarkable achievements is the wonderful translation of a collection of poems by Dahlia Ravikovitch​ (W. W. Norton & Company). Chana will be greatly missed.
Yitzchak Mayer's personal website goes live
English edition of Yitzchak Mayer's amazing "Silent Letter" is about to come out with Mosaic Press. Learn more about the author's incredible life story on his brand new website.
Dayan on feminism and writing
Following the release of "Transitions" in English, Yael Dayan talks to Lilith Magazine about her past aspirations and present pursuits. Click here to read the full interview.
Gundar-Goshen's Op-Ed for Time
To mark the US publication of "Waking Lions" Ayelet Gundar-Goshen talks about the refugee crisis, internal walls and people behind them in the op-ed for Time. Click here to read the article.
MHL - New webzine starting soon!