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Taking the Trend

Orly Castel-Bloom
In this original social satire, written in stand-up comedy style, Orly Castel-Bloom strikes out right and left and pokes fun at the rapidly changing fashions in our postmodern life. The trends that the narrator and her friends get caught up in are often global, though some seem to be distinctly Israeli, such as volunteering to travel in search of lost persons, or even simply to get lost somewhere. Some trends are pleasant, some extremely unpleasant, but all are affected and meaningless. What is a trend, wonders the narrator, if not a substitute for the urge to wander in search of adventure? In the past, people wandered from place to place, whereas today the trend carries them from one thing to another. Emptiness? Maybe, but at least it makes you feel that you belong, you’re a part of things.
One of the trends that the narrator cannot stop is that of the petroleum-eating giraffes, a mutation of the standard animal. She is selected to bring a thousand of these novel giraffes to the charming prince of Abu Dhabi. She travels to the desert principality and meets its ruler. She passes the test with flying colors, but does not lose interest in the pygmy giraffes, and even flies to the remote, scarcely-known Solid Islands, to meet the ailing Roy Macintosh, who dropped everything to study the small giraffes. He dies while she is on the islands, but never mind – "Tomorrow there's sure to be another trend. What else can tomorrow bring if not a new trend?"

Beyond being clever and making fine distinctions, this book has an aura of originality and uncompromising individualism that are found only in true artists.

This is a clever book whose parodic strength derives from its impossible ventures…It is an essay against vulgarity, pigheadedness, dulling of the senses... Taking the Trend is a glittering showcase for [Castel-Bloom's] linguistic musicality and virtuousity.
Yedioth Ahronoth

Castel-Bl Taking the Trend
Title Taking the Trend
Author’s Last Name Castel-Bloom
Author's First Name Orly
Genre novel
Publisher (Hebrew) Keter
Year of Publication (Hebrew) 1998
No. Pages 204 pp.
Book title - Hebrew (phonetic) Ha-Sefer He-Chadash Shel Orly Castel-Bloom
Representation Represented by ITHL



Professional program of literary translation 2018 September 3rd - November 11th - CITL of Arles (France) November 22 - 27 - Tel Aviv (Israel) Deadline for filing applications with the CITL: Wednesday, June 6, 2018. Details in the link below
Call for applications English speakers: Stay culture in Paris (deadline: June 12th, 2018)
Details in the attached link
Congratulations to Sami Berdugo and Shoham Smith, recipients of the 2018 Bialik Prize, one of the most prestigious literary prizes in Israel!

The Ministry of Culture and Sport announced the names of the winners of the Arik Einstein Veterans Artists Prize.
A prize of 50,000 NIS was given to each of the 21 artists who worked and are still working to promote Israeli culture in various fields -Music, dance, theater, plastic arts, cinema and literature. In the literature category the winners were Ronny Someck, Jacob Buchan and Shlomit Cohen-Assif. Also, Anat Masiach is among the recipient of the prize for debut literary works. Congratulations!
The fourth German-Hebrew/Hebrew-German translation workshop November 4th to 10th, 2018 Beit Ben-Yehuda, Jerusalem
After workshops in Berlin, Jerusalem and Straelen, the workshop will return to Jerusalem this spring. This workshop will focus on the participants translations. These are unfinished translations that have not yet been published. These will be sent to all participants. The workshop is open to 10 participants and is intended for literary translators with experience and publications. Workshop facilitators: Anne Birkenhauer and Gadi Goldberg Prerequisites: At least one published translation Duration: November 4th 2018 until November 10th, 2018 Location: Beit Ben-Yehuda, 28 Ein Gedi St., 93383 Jerusalem Participation fee: Participation (Accommodation and meals) is free of charge. Travel / flight expenses will be refunded. For more details and for the documents required for submitting application: Anne Birkenhauer, and Gadi Goldberg,
Ayelet Gundar-Goshen's "Waking Lions" is one of the 100 notable books of 2017 of the "New York Times".

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