Yoav Alvin, the youngest child of a large Jerusalem family, was born in 1962 and was brought up by a foster family in Haifa. From age 10 to 16, he studied ballet, but he interrupted his studies to care for his elderly parents. Alvin studied fashion design at the Shenkar College of Engineering and Design and opened his first studio in Jerusalem. Several years later, he moved to Tel Aviv where he opened a studio for wedding and evening gowns. For the past 10 years, he has been the in-house designer for JET. Alvin`s first book, Soup, received wide critical acclaim and was awarded the Ministry of Culture Prize (2002).